William T. Orr

William T. Orr (September 27, 1917 – December 25, 2002) was an American television producer associated with a series of western and detective programs of the 1950s-1970s.

Orr began his career as an actor; his film credits included The Mortal Storm, The Gay Sisters, and The Big Street.

During World War II he was an officer in the Army Air Force. He was assigned to the First Motion Picture Unit.

As the first head of Warner Bros. Television department, Orr forged a fruitful alliance with ABC, which resulted in the network having a number of prime time hits, such as Maverick, 77 Sunset Strip, and F Troop. At the height of this relationship in the early 1960s, Orr had nine programs in prime time simultaneously.

Of these, though, no program was more significant than one of his earliest, Cheyenne. It was a groundbreaking series that was both the first hour-long western and the first series of any kind made by a major Hollywood film studio consisting entirely of content wholly exclusive to television.

A curator at the Museum of Television and Radio once encapsulated Orr's importance to Warner Bros. by saying, "Television began as a step-child. But because of Orr, it became equal with film in creating revenue and jobs for the studio." One of the key reforms he made to effect this change was to move Warner's nascent television department from cramped quarters in New York City to Los Angeles studios separate from the film division.

His impact on the genre of western fiction was recognized with a Golden Boot Award upon the announcement of his death.

Despite broadly positive posthumous recognition for his work as a whole, Orr did receive negative press during the height of his career. Time Magazine characterized Orr and Jack Warner as co-architects of unfair contracts during late-1950s pay disputes waged by Warner Bros. star television actors Clint Walker, James Garner, and Edd Byrnes.

In 1963, Jack Webb replaced Orr as executive producer of ABC's 77 Sunset Strip detective series. Webb completely changed the format and retained only Efrem Zimbalist, Jr., in the role of Stuart Bailey. The revision was a disaster, and the program was cancelled even prior to the end of the sixth season.

Orr married Jack Warner's stepdaughter Joy Page in 1945. The couple divorced in 1970. Their son Gregory Orr is a writer and producer.

In 1994, a Golden Palm Star on the Palm Springs, California, Walk of Stars was dedicated to him.