American social policy during the Second Red Scare

During its Second Red Scare (1947-1957) a distinct set of domestic policies and traditional social mores came to dominate popular culture and interpersonal relations in the United States of America.

The Post–World War II "baby boom"
In the aftermath of World War II the birth rate spiked in the United States as millions of young men were discharged from the armed forces and began to establish new households. This "baby boom" significantly increased the number of families in the United States. The suburban, heterosexual family, based upon a white-collar male breadwinner and a wife limited to domestic pursuits came to be regarded as a social ideal.

Traditional explanations for the rise of this postwar family ideal focus on economic means: The GI bill increased soldiers' access to college education, greatly expanding college enrollment. In 1947, veterans accounted for 49 percent of college admissions. The bill also increased access to low-interest home loans contributing to a large increase in home ownership: from 1944–1952, the Veterans Administration “supported nearly 2.4 million home loans for World War II veterans.” However, closer examination shows that many people were left out of this new economic prosperity. Minorities who did not fit the ideal (including racial minorities, feminists, and homosexuals) were suppressed, unable to assert autonomy, and therefore contained.

The GI Bill’s provisions for increased college enrollment disproportionately benefited white men because of college segregation. African American men were eligible for the home loans but many were prevented from buying houses in suburban areas because of redlining and other segregation techniques.

Other members of society who were excluded from the postwar ideal of middle-class employment and home ownership included, among others, women and Asians. Women who had worked in factories to support the economy during World War II were pressured to leave the workforce and become housewives. Japanese people released from the World War II internment camps returned home to find their property confiscated.

Proponents of domestic containment invoked the threat of communism to justify suppressing all elements of society that didn’t meet their vision of a stable family. These elements were deemed subversive and linked to communism as a threat to national security.

Aspects of post-war social policy

 * Sexuality: White women were contained to fit a feminine, yet not overtly sexual image. Tight clothes were prescribed for women, including the bikini, named after the Bikini Atoll in the Pacific Ocean, site of nuclear weapon testing. Additionally, homosexuals were viewed as amoral and a security risk by virtue of their manipulability through blackmail. The government purged gay people during the era of McCarthyism, despite a dearth of evidence implicating them as spies.


 * Education and employment: White women were discouraged from pursuing higher education and careers. Black women, on the other hand, continued to be confined to low-paying jobs, such as domestic servants who worked for white families. White women often actively contained their black servants by acting like matriarchs over them.


 * Space: The suburbs were the ideal home location. The woman’s domain was the kitchen.


 * Pop culture: Television encouraged the promotion of the white ideal through patriarchal family shows like Father Knows Best.


 * Gendering the children: Sociologists such as Dr. Benjamin Spock encouraged girls to play with dolls and emulate their mothers. They also promoted the preparation of boys for manhood by encouraging them to play with toy vehicles and role-play policemen or firemen.