George McGovern

George Stanley McGovern (July 19, 1922 – October 21, 2012) was an American historian, author, U.S. Representative, U.S. Senator, and the Democratic Party presidential nominee in the 1972 presidential election.

McGovern grew up in Mitchell, South Dakota, where he was a renowned debater. He volunteered for the U.S. Army Air Forces upon the country's entry into World War II and as a B-24 Liberator pilot flew 35 missions over German-occupied Europe. Among the medals bestowed upon him was a Distinguished Flying Cross for making a hazardous emergency landing of his damaged plane and saving his crew. After the war he gained degrees from Dakota Wesleyan University and Northwestern University, culminating in a PhD, and was a history professor. He was elected to the U.S. House of Representatives in 1956 and re-elected in 1958. After a failed bid for the U.S. Senate in 1960, he was a successful candidate in 1962.

As a senator, McGovern was an exemplar of modern American liberalism. He became most known for his outspoken opposition to the growing U.S. involvement in the Vietnam War. He staged a brief nomination run in the 1968 presidential election as a stand-in for the assassinated Robert F. Kennedy. The subsequent McGovern–Fraser Commission fundamentally altered the presidential nominating process, by greatly increasing the number of caucuses and primaries and reducing the influence of party insiders. The McGovern–Hatfield Amendment sought to end the Vietnam War by legislative means but was defeated in 1970 and 1971. McGovern's long-shot, grassroots-based 1972 presidential campaign found triumph in gaining the Democratic nomination but left the party badly split ideologically, and the failed vice-presidential pick of Thomas Eagleton undermined McGovern's credibility. In the general election McGovern lost to incumbent Richard Nixon in one of the biggest landslides in American electoral history. Re-elected Senator in 1968 and 1974, McGovern was defeated in a bid for a fourth term in 1980.

Throughout his career, McGovern was involved in issues related to agriculture, food, nutrition, and hunger. As the first director of the Food for Peace program in 1961, McGovern oversaw the distribution of U.S. surpluses to the needy abroad and was instrumental in the creation of the United Nations-run World Food Programme. As sole chair of the Senate Select Committee on Nutrition and Human Needs from 1968 to 1977, McGovern publicized the problem of hunger within the United States and issued the "McGovern Report", which led to a new set of nutritional guidelines for Americans. McGovern later served as U.S. Ambassador to the United Nations Agencies for Food and Agriculture from 1998 to 2001 and was appointed the first UN Global Ambassador on World Hunger by the World Food Programme in 2001. The McGovern-Dole International Food for Education and Child Nutrition Program has provided school meals for millions of children in dozens of countries since 2000 and resulted in McGovern's being named World Food Prize co‑laureate in 2008.

Early years and early education
McGovern was born in the 600‑person farming community of Avon, South Dakota. His father, Rev. Joseph C. McGovern, born in 1868, was pastor of the local Wesleyan Methodist Church there. Joseph – the son of an alcoholic who had immigrated from Ireland – had grown up in several states, working in coal mines from the age of nine and parentless from the age of thirteen. He was then a professional baseball player in the minor leagues, but had given it up due to his teammates' heavy drinking, gambling and womanizing, and entered the seminary instead. George's mother was the former Frances McLean, born c. 1890 and initially raised in Ontario in Canada; her family had later moved to Calgary, Alberta, and then she came to South Dakota looking for work as a secretary. George was the second oldest of four children. Joseph McGovern's salary never reached $100 per month, and he often received compensation in the form of potatoes, cabbages, or other food items. Joseph and Frances McGovern were both firm Republicans, but were not politically active or doctrinaire.

When George was about three years old, the family moved to Calgary for a while to be near Frances' ailing mother, and he formed memories of events such as the Calgary Stampede. While the McGoverns were living there, Charles Lindbergh's solo transatlantic flight in 1927 made a great impression upon George, as it did upon many members of his generation. When George was six, the family returned to the United States and moved to Mitchell, South Dakota, a community of 12,000. McGovern attended public schools there and was an average student. He was painfully shy as a child and was afraid to speak in class during first grade. His only reproachable behavior was going to see movies, which were among the worldly amusements forbidden to good Wesleyan Methodists. Otherwise he had a normal childhood marked by visits to the renowned Mitchell Corn Palace and "a sense of belonging to a particular place and knowing your part in it". He would, however, long remember the Dust Bowl storms and grasshopper plagues that swept the prairie states during the Great Depression. The McGovern family lived on the edge of the poverty line for much of the 1920s and 1930s. Growing up amid that lack of affluence gave young George a lifelong sympathy for underpaid workers and struggling farmers. He was influenced by the currents of populism and agrarian unrest and by the "practical divinity" teachings of cleric John Wesley that sought to fight poverty, injustice, and ignorance.

George attended Mitchell High School, where he was a solid but unspectacular member of the track team. A turning point came when his tenth-grade English teacher recommended him to the debate team, where he became quite active. His high-school debate coach, a history teacher who capitalized on McGovern's interest in that subject, proved to be a great influence in his life, and McGovern spent many hours honing his meticulous, if colorless, forensic style. McGovern and his debating partner won events in his area and gained renown in a state where debating was passionately followed by the general public. Debate changed McGovern's life, giving him a chance to explore ideas to their logical end, broadening his perspective, and instilling a sense of personal and social confidence. He graduated in 1940 in the top ten percent of his class.

McGovern enrolled at small Dakota Wesleyan University in Mitchell and became a star student there. He supplemented a forensic scholarship by working a variety of odd jobs. With World War II underway overseas and feeling insecure about his own courage, McGovern took flying lessons in an Aeronca aircraft and received a pilot's license through the government's Civilian Pilot Training Program. McGovern recalled: "Frankly, I was scared to death on that first solo flight. But when I walked away from it, I had an enormous feeling of satisfaction that I had taken the thing off the ground and landed it without tearing the wings off." In April 1941, McGovern began dating fellow student Eleanor Stegeberg, who had grown up in Woonsocket, South Dakota. They had first encountered each other during a high school debate in which Eleanor and her twin sister Ila defeated McGovern and his partner.

McGovern was listening to a radio broadcast of the New York Philharmonic Orchestra for a sophomore-year music appreciation class when he heard the news of the December 7, 1941, attack on Pearl Harbor. He subsequently drove to Omaha, Nebraska, with some other students and volunteered to join the United States Army Air Forces. The military accepted him, but they did not yet have enough airfields, aircraft, or instructors to start training all the volunteers, so McGovern stayed at Dakota Wesleyan. George and Eleanor became engaged, but initially decided not to marry until the war was over. During his sophomore year, McGovern won the statewide intercollegiate South Dakota Peace Oratory Contest with a speech called "My Brother's Keeper", which was later selected by the National Council of Churches as one of the nation's twelve best orations of 1942. Smart, handsome, and well-liked, McGovern was elected president of his sophomore class and voted "Glamour Boy" during his junior year. In February 1943, during his junior year, he and a partner won a regional debate tournament at North Dakota State University that featured competitors from thirty-two schools across a dozen states; upon his return to campus, he discovered that the Army had finally called him up.

Military service
Soon thereafter McGovern was sworn in as a private at Fort Snelling in Minnesota. He spent a month at Jefferson Barracks Military Post in Missouri and then five months at Southern Illinois Normal University in Carbondale, Illinois, for ground school training; McGovern later maintained that both the academic work and physical training were the toughest he ever experienced. He spent two months at a base in San Antonio, Texas, and then went to Hatbox Field in Muskogee, Oklahoma, for basic flying school, training in a single-engined PT‑19. McGovern married Eleanor Stegeberg on October 31, 1943 during a three-day leave (lonely and in love, the couple had decided to not wait any longer); his father presided over the ceremony at the small Methodist church in Woonsocket. After three months in Muskogee, McGovern went to Coffeyville Army Airfield in Kansas for a further three months of training on the BT‑13. Around April 1944, McGovern went on to advanced flying school at Pampa Army Airfield in Texas for twin-engine training on the AT‑17 and AT‑9. Throughout, Air Cadet McGovern showed skill as a pilot, with his exceptionally good depth perception aiding him. Eleanor McGovern followed him to these different duty stations, and was present when he received his wings and was commissioned a Second Lieutenant.

McGovern was assigned to Liberal Army Airfield in Kansas and its transition school to learn to fly the B‑24 Liberator, an assignment he was pleased with. McGovern recalled later: "Learning how to fly the B‑24 was the toughest part of the training. It was a difficult airplane to fly, physically, because in the early part of the war, they didn't have hydraulic controls. If you can imagine driving a Mack truck without any power steering or power brakes, that's about what it was like at the controls. It was the biggest bomber we had at the time." Eleanor was constantly afraid of her husband's suffering an accident while training, which claimed a huge toll of airmen during the entire war. This schooling was followed by a stint at Lincoln Army Airfield in Nebraska, where McGovern met his B-24 crew. Traveling around the country and mixing with people from different backgrounds proved to be a broadening experience for McGovern and others of his generation. The USAAF sped up training times for McGovern and others due to the heavy losses that bombing missions were suffering over Europe. Despite, and partly because of, the risk that McGovern might not come back from combat, the McGoverns decided to have a child, and Eleanor became pregnant. In June 1944, McGovern's crew received final training at Mountain Home Army Air Field in Idaho. They then shipped out via Camp Patrick Henry in Virginia, where McGovern found history books with which to fill downtime, especially during the trip overseas on a slow troopship.

In September 1944, McGovern joined the 741st Squadron of the 455th Bombardment Group of the Fifteenth Air Force, stationed at San Giovanni Airfield near Cerignola in the Apulia region of Italy. There he and his crew found a starving, disease-ridden local population wracked by the ill fortunes of war and far worse off than anything they had seen back home during the Depression. Those sights would form part of his later motivation to fight hunger. Starting on November 11, 1944, McGovern flew 35 missions over enemy territory from San Giovanni, the first five as co-pilot for an experienced crew and the rest as pilot for his own plane, known as the Dakota Queen after his wife Eleanor. His targets were in Austria; Czechoslovakia; Germany; Hungary; Poland; and northern, German-controlled Italy, and were often either oil refinery complexes or rail marshalling yards, all as part of the U.S. strategic bombing campaign in Europe. The eight- or nine-hour missions were grueling tests of endurance for pilots and crew, and while German fighter aircraft were a diminished threat by this time as compared to earlier in the war, his missions often faced heavy anti-aircraft artillery fire that filled the sky with flak bursts.

On McGovern's December 15 mission over Linz, his second as pilot, a piece of shrapnel from flak came through the windshield and missed fatally wounding him by only a few inches. The following day on a mission to Brüx, he nearly collided with another bomber during close-formation flying in complete cloud cover. The following day, he was recommended for a medal after surviving a blown wheel on the always-dangerous B-24 take-off, completing a mission over Germany, and then landing without further damage to the plane. On a December 20 mission against the Škoda Works at Pilsen, Czechoslovakia, McGovern's plane had one engine out and another in flames after being hit by flak. Unable to return to Italy, McGovern flew to a British airfield on Vis, a small island in the Adriatic Sea off the Yugoslav coast that was controlled by Josip Broz Tito's Partisans. The short field, normally used by small fighter planes, was so unforgiving to four-engined aircraft that many of the bomber crews who tried to make emergency landings there perished. But McGovern successfully landed, saving his crew, a feat for which he was awarded the Distinguished Flying Cross.

In January 1945, McGovern used R&R time to see every sight that he could in Rome, and to participate in an audience with the Pope. Bad weather prevented many missions from being carried out during the winter, and during such downtime McGovern spent much time reading and discussing how the war had come about. He resolved that if he survived it, he would become a history professor. In February, McGovern was promoted to First Lieutenant. On March 14, McGovern had an incident over Austria in which he accidentally bombed a family farmhouse when a jammed bomb improvidentally released above the structure and destroyed it, an event which haunted McGovern. (Four decades later, after a McGovern public appearance in that country, the owner of the farm approached the media to let the Senator know that he was the victim of that incident but that no one had been hurt and the farmer felt that it had been worth the price if that event helped achieve the defeat of Nazi Germany in some small way. McGovern was greatly relieved. ) On returning to base from the flight, McGovern was told his first child Ann had been born four days earlier. April 25 saw McGovern's 35th mission, which marked fulfillment of the Fifteenth Air Force's requirement for a combat tour, against heavily defended Linz. The sky turned black and red with flak – McGovern later said "Hell can't be any worse than that" – and the Dakota Queen was hit multiple times, resulting in 110 holes in its fuselage and wings and an inoperative hydraulic system. McGovern's waist gunner was injured, and his flight engineer was so unnerved by his experience that he would subsequently be hospitalized with battle fatigue, but McGovern managed to bring back the plane safely with the assistance of an improvised landing technique.

In May and June 1945, following the end of the European war, McGovern flew food relief flights to northern Italy, then flew back to the United States with his crew. McGovern was discharged from the Army Air Forces in July 1945, with the rank of First Lieutenant. He was also awarded the Air Medal with three oak leaf clusters, one instance of which was for the safe landing on his final mission.

Later education and early career
Upon coming home, McGovern returned to Dakota Wesleyan University, aided by the G.I. Bill, and graduated from there in June 1946 with a B.A. degree magna cum laude. For a while he suffered from nightmares about flying through flak barrages or his plane being on fire. He continued with debate, again winning the state Peace Oratory Contest with a speech entitled "From Cave to Cave" that presented a Christian-influenced Wilsonian outlook. The couple's second daughter, Susan, was born in March 1946.

McGovern switched from Wesleyan Methodism to less fundamentalist regular Methodism. Influenced by Walter Rauschenbusch and the Social Gospel movement, McGovern began divinity studies at Garrett Theological Seminary in Evanston, Illinois, near Chicago. He preached as a Methodist student supply minister at Diamond Lake Church in Mundelein, Illinois, during 1946 and 1947, but became dissatisfied by the minutiae of his pastoral duties. In late 1947, McGovern left the ministry and enrolled in graduate studies at Northwestern University in Evanston, where he also worked as a teaching assistant. The relatively small history program there was among the best in the country and McGovern took courses given by noted academics Ray Allen Billington, Richard W. Leopold, and L. S. Stavrianos. He received an Master of Arts in history in 1949.

McGovern then returned to his alma mater, Dakota Wesleyan, and became a professor of history and political science. With the assistance of a Hearst fellowship for 1949–1950, he continued pursuing graduate studies during summers and other free time. The couple's third daughter, Teresa, was born in June 1949. Eleanor McGovern began to suffer from bouts of depression, but continued to assume the large share of household and child-rearing duties. McGovern earned a PhD in history from Northwestern University in 1953. His 450-page dissertation, The Colorado Coal Strike, 1913–1914, was a sympathetic account of the miners' revolt against Rockefeller interests in the Colorado Coalfield War. His thesis advisor, noted historian Arthur S. Link, later said he had not seen a better student than McGovern in 26 years of teaching. McGovern was influenced not only by Link and the "Consensus School" of American historians but also by the previous generation of "progressive historians". Most of his future analyses of world events would be informed by his training as a historian, as well as his personal experiences during the Great Depression and World War II. Meanwhile, McGovern had become a popular if politically outspoken teacher at Dakota Wesleyan, with students dedicating the college yearbook to him in 1952.

Nominally a Republican growing up, McGovern began to admire Democratic President Franklin Delano Roosevelt during World War II. At Northwestern, his exposure to the work of China scholars John King Fairbank and Owen Lattimore had convinced him that unrest in Southeast Asia was homegrown and that U.S. foreign policy towards Asia was counterproductive. Discouraged by the onset of the Cold War, and never thinking well of incumbent President Harry S. Truman, McGovern was attracted to the 1948 presidential campaign of former Vice President and Secretary of Agriculture Henry A. Wallace. He volunteered for Wallace in South Dakota and attended the Wallace Progressive Party's first national convention as a delegate, but (later saying that Wallace had been in the control of "fanatics", Communist and otherwise) did not vote in the general election.

Four years later, in 1952, he heard a radio broadcast of Governor Adlai Stevenson's speech accepting the presidential nomination of the Democratic Party. He immediately dedicated himself to Stevenson's campaign, publishing seven articles in Mitchell's Daily Republic newspaper outlining the historical issues that separated the Democratic Party from the Republicans. The McGoverns named their only son Steven, born immediately after the 1952 Democratic National Convention, after his new hero. Although Stevenson lost the election, McGovern remained active in politics, believing that "the engine of progress in our time in America is the Democratic Party". In early 1953, McGovern left a tenure-track position at the university to become executive secretary of the South Dakota Democratic Party, the state chair having recruited him after reading his articles. Democrats in the state were at a low, holding no statewide offices and only 2 of the 110 seats in the state legislature. Friends and political figures had counseled McGovern against making the move, but despite his mild, unassuming manner, McGovern had an ambitious nature and was intent upon starting a political career of his own.

McGovern spent the following years rebuilding and revitalizing the party, building up a large list of voter contacts via frequent travel around the state. Democrats showed improvement in the 1954 elections, winning 25 seats in the state legislature. From 1954 to 1956 he also was on a political organization advisory group for the Democratic National Committee. The McGoverns' fifth and final child, Mary, was born in 1955.

U.S. House of Representatives
In 1956, McGovern sought elective office himself, and ran for the House of Representatives from South Dakota's 1st congressional district, which consisted of the counties east of the Missouri River. He faced four-term incumbent Republican Party Representative Harold O. Lovre. Aided by the voter lists he had earlier accumulated, McGovern ran a low-budget campaign, spending $12,000 while borrowing $5,000. His quiet personality appealed to voters he met, while Lovre suffered from a general unhappiness over Eisenhower administration farm policy. When polls showed McGovern gaining, Lovre's campaign implied that McGovern's support for admitting the People's Republic of China to the United Nations and his past support for Henry Wallace meant that McGovern was a Communist appeaser or sympathizer. In his closing speech, McGovern responded: "I have always despised communism and every other ruthless tyranny over the mind and spirit of man." McGovern staged an upset victory, gaining 116,516 votes to his opponent's 105,835, and became the first Democrat elected to Congress from South Dakota in 22 years. The McGoverns established a home in Chevy Chase, Maryland.

Entering the 85th United States Congress, McGovern became a member of the House Committee on Education and Labor. As a representative, McGovern was attentive to his district. He became a staunch supporter of higher commodity prices, farm price supports, grain storage programs, and beef import controls, believing that such stored commodities programs guarded against drought and similar emergencies. He favored rural development, federal aid to small business and to education, and medical coverage for the aged under Social Security. In 1957, he traveled and studied conditions in the Middle East under a fellowship from the American Christian Palestine Committee. McGovern first allied with the Kennedy family by supporting a House version of Senator John F. Kennedy's eventually unsuccessful labor reform bill.

In his 1958 reelection campaign, McGovern faced a strong challenge from South Dakota's two-term Republican Governor and World War II Medal of Honor recipient Joe Foss, who was initially considered the favorite to win. But McGovern ran an effective campaign that showcased his political strengths of having firm beliefs and the ability to articulate them in debates and on the stump. He prevailed with a slightly larger margin than two years before.

In the 86th United States Congress, McGovern was assigned to the House Committee on Agriculture. The longtime chair of the committee, Harold D. Cooley, would subsequently say, "I cannot recall a single member of Congress who has fought more vigorously or intelligently for American farmers than Congressman McGovern." He helped pass a new food-stamp law. He was one of nine representatives from Congress to the NATO Parliamentary Assembly conferences of 1958 and 1959. Along with Senator Hubert H. Humphrey, McGovern strongly advocated a reconstruction of Public Law 480 (an agricultural surplus act which had come into being under Eisenhower) with a greater emphasis on feeding the hungry around the world, the establishment of an executive office to run operations, and the goal of promoting peace and stability around the world. During his time in the House, McGovern was regarded as a liberal overall, and voted in accordance with the rated positions of Americans for Democratic Action (ADA) 34 times and against 3 times. Two of the themes of his House career, improvements for rural America and the war on hunger, would be defining ones of his legislative career and public life.

In 1960, McGovern decided to run for the U.S. Senate and challenge the Republican incumbent Karl Mundt, a formidable figure in South Dakota politics whom McGovern loathed as an old-style McCarthyite. The race centered mostly around rural issues, but John F. Kennedy's Catholicism was a drawback at the top of the ticket in the mostly Protestant state. McGovern made careless charges during the campaign, and the press turned against him; he would say eleven years later, "It was my worst campaign. I hated [Mundt] so much I lost my sense of balance." McGovern was defeated in the November 1960 election, gaining 145,217 votes to Mundt's 160,579, but the margin was one-third of Kennedy's loss to Vice President Richard M. Nixon in the state's presidential contest.

Food for Peace director
Having relinquished his House seat to run for the Senate, McGovern was available for a position in the new Kennedy administration. McGovern was picked to become a Special Assistant to the President and first director of Kennedy's high-priority Food for Peace program, which realized what McGovern had been advocating in the House. McGovern assumed the post on January 21, 1961.

As director, McGovern urged the greater use of food to enable foreign economic development, saying, "We should thank God that we have a food abundance and use the over-supply among the under-privileged at home and abroad." He found space for the program in the Executive Office Building rather than be subservient to either the State Department or Department of Agriculture. McGovern worked with deputy director James W. Symington and Kennedy advisor Arthur M. Schlesinger, Jr. in visiting South America to discuss surplus grain distribution, and attended meetings of the United Nations' Food and Agriculture Organization. In June 1961, McGovern became seriously ill with hepatitis, contracted from an infected White House dispensary needle used to give him inoculations for his South American trip; he was hospitalized and unable to come to his office for two months.

By the close of 1961, the Food for Peace program was operating in a dozen countries, and 10 million more people had been fed with American surplus than the year before. In February 1962, McGovern visited India and oversaw a greatly expanded school lunch program thanks to Food for Peace; subsequently one in five Indian schoolchildren would be fed from it, and by mid-1962, 35 million children around the world. During an audience in Rome, Pope John XXIII warmly praised McGovern's work, and the distribution program was also popular among South Dakota's wheat farmers. In addition, McGovern was instrumental in the creation of the United Nations-run World Food Programme in December 1961; it started distributing food to stricken regions of the world the following year and would go on to become the largest humanitarian agency fighting hunger worldwide.

Administration was never McGovern's strength, however, and he was restless for another try at the Senate. With the approval of President Kennedy, McGovern resigned his post on July 18, 1962. Kennedy said that under McGovern, the program had "become a vital force in the world", improving living conditions and economies of allies and creating "a powerful barrier to the spread of Communism". Columnist Drew Pearson wrote that it was one of the "most spectacular achievements of the young Kennedy administration," while Schlesinger would later write that Food for Peace had been "the greatest unseen weapon of Kennedy's third-world policy".

1962 election and early years as a senator
In April 1962, McGovern announced he would run for election to South Dakota's other Senate seat, intending to face incumbent Republican Francis H. Case. Case died in June, however, and McGovern instead faced an appointed senator, former Lieutenant Governor Joseph H. Bottum. Much of the campaign revolved around policies of the Kennedy administration and its New Frontier; Bottum accused the Kennedy family of trying to buy the Senate seat. McGovern appealed to those worried about the outflux of young people from the state, and had the strong support of the Farmers Union. Polls showed Bottum slightly ahead throughout the race and McGovern was hampered by a recurrence of his hepatitis problem in the final weeks of the campaign (during this hospitalization, McGovern read Theodore H. White's classic The Making of the President, 1960 and for the first time began thinking about running for the office someday). Eleanor McGovern campaigned for her ailing husband and may have preserved his chance of winning. The November 1962 election result was very close and required a recount, but McGovern's 127,458 votes prevailed by a margin of 597, making him the first Democratic senator from the state in 26 years and only the third since statehood in 1889.

When he joined the Senate in January 1963 for the 88th Congress, McGovern was seated on the Senate Agriculture and Forestry Committee and Senate Interior and Insular Affairs Committee. On the Agriculture Committee, McGovern supported high farm prices, full parity, and controls on beef importation, as well as the administration's Feed Grains Acreage Diversion Program. McGovern had a fractious relationship with Secretary of Agriculture Orville Freeman, who was less sympathetic to farmers; McGovern's 1966 resolution to informally scold Freeman made the senator popular back in his home state. Fellow new senator Edward M. Kennedy saw McGovern as a serious voice on farm policy and often sought McGovern's guidance on agriculture-related votes. McGovern was largely inactive on the Interior Committee until 1967, when he was given the chair of the Subcommittee on Indian Affairs. However, Interior Committee chair Henry M. Jackson, who did not get along with McGovern personally or politically, refused to allow McGovern his own staff, greatly limiting his effectiveness. McGovern regretted not accomplishing more for South Dakota's 30,000 Sioux Indians, although after a McGovern-introduced resolution on Indian self-determination passed in 1969, the Oglala Sioux named McGovern "Great White Eagle".

In his first speech on the Senate floor in March 1963, McGovern praised Kennedy's Alliance for Progress initiative, but spoke out against U.S. policy towards Cuba, saying that it suffered from "our Castro fixation". In August 1963, McGovern advocated reducing the $53 billion defense budget by $5 billion; influenced by advisor Seymour Melman, he held a special antipathy towards the doctrine of nuclear "overkill". McGovern would try to reduce defense appropriations or limit military expenditures in almost every year during the 1960s. He also voted against many weapons programs, especially missile and anti-missile systems, and also opposed military assistance to foreign nations. In 1964 McGovern published his first book, War Against Want: America's Food for Peace Program. In it he argued for expanding his old program, and a Senate measure he introduced was eventually passed, adding $700 million to the effort's funding.

Preferring to focus on broad policy matters and speeches, McGovern was not a master of Senate legislative tactics, and developed a reputation among some other senators for "not doing his homework". Described as "a very private, unchummy guy", he was not a member of the Senate "club" nor did he want to be, turning down in 1969 a chance to join the powerful Senate Rules Committee. Relatively few pieces of legislation bore his name, and his legislative accomplishments were generally viewed as modest, although he would try to influence the contents of others' bills. In terms of ideology, McGovern fit squarely within modern American liberalism; through 1967 he had voted in accordance with the rated positions of the ADA 92 percent of the time, and when lacking specific knowledge on a particular matter, he would ask his staff, "What are the liberals doing?"

Opposition to Vietnam War
In a speech on the Senate floor in September 1963, McGovern became the first member to challenge the growing U.S. military involvement in Vietnam. Bothered by the Buddhist crisis and other recent developments, and with concerns influenced by Vietnam historian Bernard Fall, McGovern said: "The current dilemma in Vietnam is a clear demonstration of the limitations of military power ... [Current U.S. involvement] is a policy of moral debacle and political defeat ... The trap we have fallen into there will haunt us in every corner of this revolutionary world if we do not properly appraise its lessons."

However, the speech was little noticed, and McGovern backed away from saying anything publicly for over a year afterward, partly because of the November 1963 assassination of President Kennedy and partly to not appear strident. Though more skeptical about it than most senators, McGovern voted in favor of the August 1964 Gulf of Tonkin Resolution, which turned out to be an essentially unbounded authorization for President Lyndon B. Johnson to escalate U.S. involvement in the war. McGovern thought the commander-in-chief should be given limited authority to retaliate against an attack; subsequently he said his instinct had been to vote no, but that he had voted yes based on Senator J. William Fulbright's urging to stand behind Johnson politically. Indeed, the day after the resolution vote, McGovern spoke concerning his fears that the vote would lead to greater involvement in the war; Wayne Morse, one of only two senators to oppose the resolution, sardonically noted that this fell into the category of "very interesting, but very belated". This would become the vote that McGovern most bitterly regretted.

In January 1965, McGovern made his first major address on Vietnam, saying that "We are not winning in South Vietnam ... I am very much opposed to the policy, now gaining support in Washington, of extending the war to the north." McGovern instead proposed a five-point plan advocating a negotiated settlement involving a federated Vietnam with local autonomy and a UN presence to guarantee security and fair treatment. The speech gave McGovern national visibility as one of the "doves" in the debate over Vietnam. However, McGovern made moderate-to-hawkish statements at times too, flatly rejecting unconditional withdrawal of U.S. forces and criticizing anti-war draft-card burnings as "immature, impractical, and illegal". He eschewed personal criticism of Johnson. In November 1965, McGovern traveled to South Vietnam for three weeks. The human carnage he saw in hospital wards deeply upset him, and he became increasingly outspoken about the war upon his return, more convinced than ever that Vietnam was a political, not military, problem. Now he was ready, as he later said, "not merely to dissent, but to crusade" against the war.

McGovern voted in favor of Vietnam military appropriations in 1966 through 1968, not wanting to deprive U.S. forces of necessary equipment. Nevertheless, his anti-war rhetoric increased throughout 1967. Over the years, Johnson had invited McGovern and other Senate doves to the White House for attempts to explain the rationale for his actions in Vietnam; McGovern came away from the final such visit, in August 1967, shaken by the sight of a president "tortured and confused ... by the mess he has gotten into in Vietnam."

1968 presidential and Senate campaigns
In August 1967, activist Allard K. Lowenstein founded the Dump Johnson movement, and soon it was seeking a Democratic Party figure to make a primaries campaign challenge against Johnson in the 1968 presidential election. The group's first choice was Senator Robert Kennedy, who declined, as did another, and by late September 1967 they approached McGovern. After much deliberation McGovern declined, largely because he feared such a run would significantly damage his own chances for reelection to his Senate seat in 1968. A month later the anti-Johnson forces were able to convince Senator Eugene McCarthy to run, who was one of the few "dove" senators not up for reelection that year.

In the 1968 Democratic primary campaign, McCarthy staged a strong showing. Robert Kennedy entered the race, President Johnson withdrew and Vice President Hubert Humphrey ran instead. While McGovern privately favored Kennedy, McCarthy and Humphrey were both from the neighboring state of Minnesota and publicly McGovern remained neutral. McGovern hosted all three as they campaigned for the June 4 South Dakota Democratic primary, which resulted in a strong win by Kennedy to go along with his win in the crucial California primary that night. McGovern spoke with Kennedy by phone minutes before Kennedy was assassinated in Los Angeles. The death of Bobby Kennedy left McGovern the most emotionally distraught he had ever been to that point in his life.

Within days, some of Kennedy's aides were urging McGovern to run in his place; their antipathy towards McCarthy and ideological opposition to Humphrey made them unwilling to support either candidate. McGovern delayed making a decision, making sure that Bobby's brother Ted Kennedy did not want to enter, and with his staff still concerned about the senator's own reelection prospects. Indeed, McGovern's voting had changed during 1968, with his ADA rating falling to 43 as he sought more middle-of-the-road stances. In late July, McGovern's decision became more complicated when his daughter Teresa was arrested in Rapid City on marijuana possession charges. She had led a troubled life since her teenage years, developing problems with alcohol and depression and suffering the consequences of a relationship with an unstable neighborhood boy. Based on a recently enacted strict state drugs law, Terry now faced a minimum five-year prison sentence if found guilty. McGovern was also convinced that the socially conservative voters of South Dakota would reject him due to his daughter's arrest. Charges against her were subsequently dropped due to a technically invalid search warrant.

McGovern formally announced his candidacy on August 10, 1968, in Washington, two weeks in advance of the 1968 Democratic National Convention, committing himself to "the goals for which Robert Kennedy gave his life". Asked why he was a better choice than McCarthy, he said, "Well – Gene really doesn't want to be President, and I do." At the convention in Chicago, Humphrey was the near-certain choice while McGovern became the initial rallying point for around 300 leaderless Kennedy delegates. The chaotic circumstances of the convention found McGovern denouncing the Chicago police tactics against demonstrators as "police brutality". Given the internal politics of the party, it was difficult for McGovern to gain in delegate strength, and black protest candidate Channing E. Phillips drew off some of his support. In the actual roll call, McGovern came in third with 146½ delegates, far behind Humphrey's 1760¼ and McCarthy's 601.

McGovern endorsed Humphrey at the convention, to the dismay of some anti-war figures who considered it a betrayal. Humphrey went on to lose the general election to Richard Nixon. McGovern returned to his Senate reelection race, facing Republican former Governor Archie M. Gubbrud. While South Dakota voters sympathized with McGovern over his daughter's arrest, he initially suffered a substantial drop in popularity over the events in Chicago. However, McGovern conducted an energetic campaign that focused on his service to the state, while Gubbrud ran a lackluster effort. In November, McGovern won 57 percent of the vote in what he would consider the easiest and most decisive victory of his career.

Middle Senate years and continued opposition to the Vietnam War
During the 1968 Democratic Convention, a motion had been passed to establish a commission to reform the Democratic Party nomination process. In 1969, McGovern was named chair of the Commission on Party Structure and Delegate Selection, also known as the McGovern–Fraser Commission; due to the influence of former McCarthy and Kennedy supporters on the staff, the commission significantly reduced the role of party officials and insiders in the nomination process, increased the role of caucuses and primaries, and mandated quotas for proportional black, female, and youth delegate representation. A somewhat unintended consequence of the commission's reforms was a massive increase in the number of presidential primaries; this became true for the Republican Party as well. The U.S. presidential nominating process has been different ever since, with scholars and politicians debating whether all the changes are for the better.

In the wake of several high-profile reports about hunger and malnutrition in the United States, the Senate Select Committee on Nutrition and Human Needs had been created in July 1968, with McGovern as its chair. Seeking to dramatize the problem, in March 1969 McGovern took the committee to Immokalee, Florida, the base for 20,000 mostly black or Hispanic migrant farm workers. They saw graphic examples of hunger and malnutrition firsthand, but also encountered resistance and complaints about bad publicity from local and state officials. McGovern battled the Nixon administration and Southerners in Congress during much of the next year over an expanded food stamp program; he had to compromise on a number of points, but legislation signed in 1970 established the principles of free food stamps and a nationwide standard for eligibility.

McGovern generally lacked both interest and expertise in economics, but was outspoken in reaction to Nixon's imposition of wage and price controls in 1971. McGovern declared: "This administration, which pledged to slow inflation and reduce unemployment, has instead given us the highest rate of inflation and the highest rate of unemployment in a decade." 60 Minutes included him in a 1971 report about liberal politicians and journalists who advocated integrated schooling while avoiding it for their children.

But most of all, McGovern was known for his continued opposition to the Vietnam War. In March 1969, he became the first senator to explicitly criticize the new president's policy there, an action that was seen as a breach of customary protocol by other Senate doves. The diversion during these years of much of Food for Peace's aid to South Vietnam, instead of other badly stricken countries around the world, greatly upset him. By the end of 1969, McGovern was calling for an immediate cease-fire and a total withdrawal of all American troops within a year. In October 1969, McGovern was a featured speaker before 100,000 demonstrators in Boston at the Moratorium to End the War in Vietnam, and in November he spoke before 350,000 at Moratorium/Mobilization's anti-war march to the Washington Monument. Afterward, he decided that radicalized peace demonstrations were counterproductive and criticized anti-war figures such as Rennie Davis, Tom Hayden, Huey Newton, Abby Hoffman, and Jerry Rubin as "reckless" and "irresponsible".

Instead, McGovern focused on legislative means to bring the war to an end. The McGovern–Hatfield Amendment to the annual military procurement bill, co-sponsored by Republican Mark Hatfield of Oregon, required via funding cutoff a complete withdrawal of all American forces from Indochina by the end of 1970. It underwent months of public discussion and alterations to make it acceptable to more senators, including pushing the deadline out to the end of 1971. In May 1970, McGovern obtained a second mortgage on his Washington home in order to fund a half-hour televised panel discussion on the amendment on NBC. The broadcast brought in over $500,000 in donations that furthered work on passage, and eventually the amendment gained the support of the majority of the public in polls. The effort was denounced by opposition groups organized by White House aide Charles Colson, which called McGovern and Hatfield "apostles of retreat and defeat" and "salesmen of surrender" and maintained that only the president could conduct foreign policy. The amendment was defeated in September 1970 by a 55–39 vote, just short of what McGovern had hoped would constitute at least a moral victory. During the floor debate McGovern criticized his colleagues opposing the measure: Every Senator in this chamber is partly responsible for sending 50,000 young Americans to an early grave. This chamber reeks of blood. Every Senator here is partly responsible for that human wreckage at Walter Reed and Bethesda Naval and all across our land—young men without legs, or arms, or genitals, or faces or hopes. There are not very many of these blasted and broken boys who think this war is a glorious adventure. Do not talk to them about bugging out, or national honor or courage. It does not take any courage at all for a congressman, or a senator, or a president to wrap himself in the flag and say we are staying in Vietnam, because it is not our blood that is being shed. But we are responsible for those young men and their lives and their hopes. And if we do not end this damnable war those young men will some day curse us for our pitiful willingness to let the Executive carry the burden that the Constitution places on us.

The Senate reacted in startled, stunned silence, and some faces showed anger and fury; when one member told McGovern he had been personally offended by the speech, McGovern said, "That's what I meant to do." McGovern believed Vietnam an immoral war that was destroying much of what was pure, hopeful, and different about America's character as a nation.

The defeat of the amendment left McGovern embittered and somewhat more radicalized. He accused Vice President of South Vietnam Nguyen Cao Ky of running a heroin trafficking operation that was addicting American soldiers. In a retort to the powerful Senate Armed Services Committee chair John Stennis' suggestion that U.S. troops might have to return to Cambodia, McGovern declared, "I'm tired of old men dreaming up wars for young men to fight. If he wants to use American ground troops in Cambodia, let him lead the charge himself." He denounced Nixon's policy of Vietnamization as "subsidiz[ing] the continued killing of the people of Indochina by technology and mercenaries". In a Playboy interview, he said that Ho Chi Minh was the North Vietnamese George Washington.

McGovern–Hatfield was put up for a vote again in 1971, with somewhat weaker provisions designed to gain more support. In polls, a large majority of the public now favored its intent, and McGovern took his name off a final form of it, as some senators were just objecting to him. Nevertheless, in June 1971, it failed to pass again, gaining only a few more votes than the year before. McGovern was now certain that the only way the war would come to a quick end was if there was a new president.

1972 presidential campaign
McGovern announced his candidacy on January 18, 1971, during a televised speech from the studios of KELO-TV in Sioux Falls, South Dakota. At the time of his announcement, McGovern ranked fifth among Democrats in a presidential preference Gallup Poll. The earliest such entry since Andrew Jackson was designed to give him time to overcome the large lead of the front-runner, Maine Senator Edmund Muskie. Nevertheless, by January 1972, McGovern had only 3 percent national support among Democrats in the Gallup Poll and had not attracted significant press coverage. McGovern's campaign manager, Gary Hart, decided on a guerrilla-like insurgency strategy of battling Muskie in only selected primaries, not everywhere, so as to focus the campaign's organizational strength and resources.

Muskie fell victim to inferior organizing, an over-reliance on party endorsements, and Nixon's "dirty tricks" operatives, and in the March 7, 1972, New Hampshire primary, did worse than expected with McGovern coming in a close second. As Muskie's campaign funding and support dried up, Hubert Humphrey, who had rejoined the Senate, became McGovern's primary rival for the nomination, with Alabama governor George Wallace also in the mix after dominating the March 14 primary in Florida. McGovern won a key breakthrough victory over Humphrey and Wallace on April 4 in Wisconsin, where he added blue-collar economic populism to his appeal. He followed that by dominating the April 25 primary in Massachusetts. At that point, McGovern had become the front runner. A late decision to enter the May 2 Ohio primary, considered a Humphrey stronghold, paid dividends when McGovern managed a very close second there amid charges of election fraud by pro-Humphrey forces. The other two leading candidates for the nomination also won primaries, but Wallace's campaign effectively ended when he was seriously wounded in a May assassination attempt, and McGovern's operation was effective in garnering delegates in caucus states. The climactic contest took place in California, with Humphrey attacking McGovern in several televised debates; in the June 6 vote, McGovern defeated him by five percentage points and claimed all the delegates due to the state's winner-take-all rules. He then appeared to clinch the nomination with delegates won in the New York primary on June 20. However, Humphrey's attacks on McGovern as being too radical began a downward slide in the latter's poll standing against Nixon. McGovern became tagged with the label "amnesty, abortion and acid", supposedly reflecting his positions.

During his primary victories, McGovern used an approach that stressed grassroots-level organization while bypassing conventional campaign techniques and traditional party power centers. He capitalized on support from anti-war activists and reform liberals; thousands of students engaged in door-to-door campaigning for him. He benefited by the eight primaries he won being those the press focused on the most; he showed electoral weakness in the South and industrial Midwest, and actually received fewer primary votes overall than Humphrey and had only a modest edge over Wallace.

McGovern ran on a platform that advocated withdrawal from the Vietnam War in exchange for the return of American prisoners of war and amnesty for draft evaders who had left the country. McGovern's platform also included an across-the-board, 37-percent reduction in defense spending over three years. He proposed a "demogrant" program that would give a $1,000 payment to every citizen in America. Based around existing ideas such as the negative income tax and intended to replace the welfare bureaucracy and complicated maze of existing public-assistance programs, it nonetheless garnered considerable derision as a poorly thought-out "liberal giveaway" and was dropped from the platform in August.

An "Anybody But McGovern" coalition, led by southern Democrats and organized labor, formed in the weeks following the final primaries. McGovern's nomination did not become assured until the first night of the 1972 Democratic National Convention in Miami Beach, Florida, where, following intricate parliamentary maneuverings led by campaign staffer Rick Stearns, a Humphrey credentials challenge regarding the California winner-take-all rules was defeated. Divisive arguments over the party platform then followed; what resulted was arguably the most liberal one of any major U.S. party. On July 12, 1972, McGovern officially won the Democratic nomination. In doing so and in taking over the party's processes and platform, McGovern produced what The New York Times termed "a stunning sweep". The convention distractions led to a hurried process to pick a vice presidential running mate. Turned down by his first choice, Ted Kennedy, as well as by several others, McGovern selected – with virtually no vetting – Missouri Senator Thomas Eagleton. On the final night of the convention, procedural arguments over matters such as a new party charter, and a prolonged vice presidential nomination process that descended into farce, delayed the nominee's acceptance speech. As a result, McGovern delivered his speech, "Come home America!", at three o'clock in the morning, reducing his television audience from about 70 million people to about 15 million.

Just over two weeks after the convention, it was revealed that Eagleton had been hospitalized and received electroshock therapy for "nervous exhaustion" and "depression" several times during the early to mid-1960s (years later, Eagleton's diagnosis was refined to bipolar II disorder). McGovern initially supported Eagleton, in part because he saw parallels with his daughter Terry's battles with mental illness, and on the following day, July 26, stated publicly, "I am 1,000 percent for Tom Eagleton and have no intention of dropping him from the ticket." Though many people still supported Eagleton's candidacy, an increasing number of influential politicians and newspapers questioned his ability to handle the office of vice president and, potentially, president or questioned the McGovern campaign's ability to survive the distraction. The resulting negative attention – combined with McGovern's consultation with preeminent psychiatrists, including Karl Menninger, as well as doctors who had treated Eagleton – prompted McGovern to accept, and announce on August 1, Eagleton's offer to withdraw from the ticket. It remains the only time major party vice-presidential nominee has been forced off the ticket. Five prominent Democrats publicly turned down McGovern's offer of the vice presidential slot. Finally, he named United States Ambassador to France Sargent Shriver, a brother-in-law of John F. Kennedy. McGovern's 1,000 percent statement and subsequent reneging made him look both indecisive and an opportunist, and has since been considered one of the worst gaffes in presidential campaign history. McGovern himself would long view the Eagleton affair as having been "catastrophic" for his campaign.



The general election campaign did not go well for McGovern. Nixon did little campaigning; he was buoyed by the success of his visit to China and arms-control-signing summit meeting in the Soviet Union earlier that year and, shortly before the election, Henry Kissinger's somewhat premature statement that "peace is at hand" in Vietnam. Top Republican figures attacked McGovern for being weak on defense issues and "encouraging the enemy"; Nixon asserted that McGovern was for "peace at any price" in Vietnam, rather than the "peace with honor" that Nixon said he would bring about. McGovern chose to not emphasize his own war record during the campaign. The McGovern Commission changes to the convention rules marginalized the influence of establishment Democratic Party figures, and McGovern struggled to get endorsements from figures such as former President Johnson and Chicago mayor Richard J. Daley. The AFL–CIO remained neutral, after having always endorsed the Democratic presidential candidate in the past. Some southern Democrats, led by former Texas governor John Connally, switched their support to the incumbent President Nixon through a campaign effort called "Democrats for Nixon". Nixon outspent McGovern by more than two-to-one.

Nixon directly requested that his aides use government records to try to dig up dirt on McGovern and his top contributors. McGovern was publicly attacked by Nixon surrogates and was the target of various operations of the Nixon "dirty tricks" campaign. The infamous Watergate break-in of the Democratic National Committee headquarters in June 1972 was an alternate target after bugging McGovern's headquarters was explored. The full dimensions of the subsequent Watergate scandal did not emerge during the election, however; the vast majority of the press focused on McGovern's difficulties and other news, rather than the break-in or who was behind it, and a majority of voters were unaware of Watergate. In the end, Nixon's covert operations had little effect in either direction on the election outcome.

By the final week of the campaign, McGovern knew he was going to lose. While he was appearing in Battle Creek, Michigan, on November 2, a Nixon admirer heckled him. McGovern told the heckler, "I've got a secret for you," then said softly into his ear, "Kiss my ass." The incident was overheard and reported in the press, and became part of the tale of the campaign.

In the general election on November 7, 1972, the McGovern–Shriver ticket suffered a 61-percent to 37-percent defeat to Nixon – at the time, the second biggest landslide in American history, with an Electoral College total of 520 to 17. McGovern's two electoral vote victories came in Massachusetts and Washington, D.C.; McGovern failed to win his home state of South Dakota (which had gone Democratic in only three of the previous eighteen presidential elections).

Remaining Senate years
After this loss, McGovern remained in the Senate. He was scarred by the enormous defeat, and his wife Eleanor took it even worse; during the winter of 1972–1973, the couple seriously considered moving to England. His allies were replaced in positions of power within the Democratic Party leadership, and the McGoverns did not get publicly introduced at party affairs they attended. On January 20, 1973, a few hours after Richard Nixon was re-inaugurated, McGovern gave a speech at the Oxford Union that talked about the abuses of Nixon's presidency; it brought criticism, including from some Democrats, for being ill-mannered. In order to get past the "bitterness and self-pity" he felt, McGovern forced himself to deal with the defeat humorously before audiences; starting at the March 1973 Gridiron Dinner, he frequently related his campaign misadventures in a self-deprecating fashion, such as saying, "For many years, I wanted to run for the Presidency in the worst possible way – and last year I sure did." Nevertheless, emotions surrounding the loss would remain with McGovern for decades, as it did with some other defeated presidential nominees. Nixon resigned in August 1974 due to the Watergate scandal. McGovern said President Gerald R. Ford's subsequent September 1974 pardon of Nixon was difficult to understand given that Nixon's subordinates were going to prison.

McGovern displayed the political resiliency he had shown in the past. In the 1974 U.S. Senate elections, McGovern faced possible political peril due to having neglected the state during his long presidential campaign, and by May 1973, he had already begun campaigning for reelection. An Air Force pilot and Medal of Honor winner, Leo K. Thorsness, had just been repatriated after six years as a prisoner of war in North Vietnam; he publicly accused McGovern of having given aid and comfort to the enemy and of having prolonged his time as a POW. McGovern replied that if there had been no war, there would have been no POWs, and that everything he had done had been towards the goal of ending the war sooner. Thorsness became the Republican nominee against McGovern, but despite the two men's different roles in it, the war did not become a significant issue. Instead, the campaign was dominated by farm policy differences and economic concerns over the 1973–75 recession. Thorsness charged McGovern with being a "part-time senator" more concerned with national office and with spending over $2 million on his re‑election bid, while McGovern labelled Thorsness a carpetbagger due to his having grown up in Minnesota. In a year in which Democrats were advantaged by the aftereffects of the Watergate scandal, McGovern won re-election in November 1974 with 53 percent of the vote.

Following the victory, McGovern harbored thoughts of running in the 1976 presidential election, but given the magnitude of his presidential defeat, the Democratic Party wanted nothing to do with him then or later. Unfamiliar and uncomfortable with Democratic nominee Jimmy Carter, McGovern secretly voted for Ford instead.

McGovern's Select Committee on Nutrition and Human Needs expanded its scope to include national nutrition policy. In 1977 it issued a new set of nutritional guidelines for Americans that sought to combat leading killer health conditions. Titled Dietary Goals for the United States, but also known as the "McGovern Report", it suggested that Americans eat less fat, less cholesterol, less refined and processed sugars, and more complex carbohydrates and fiber. While many public health officials had said all of this for some time, the committee's issuance of the guidelines gave it higher public profile. The recommendations proved controversial with the cattle, dairy, egg, and sugar industries, including from McGovern's home state. The McGovern committee guidelines led to reorganization of some federal executive functions and became the predecessor to the more detailed Dietary Guidelines for Americans later issued twice a decade by the Center for Nutrition Policy and Promotion.

In the 1980 Senate election in South Dakota, McGovern was one of several liberal Democratic senators targeted for defeat by the National Conservative Political Action Committee (NCPAC), which put out a year's worth of negative portrayals of McGovern. It and other pro-life groups especially focused on McGovern's support for pro-choice abortion laws. McGovern faced a Democratic primary challenge for the first time, from a pro-life candidate. McGovern's Republican opponent was James Abdnor, a four-term incumbent congressman who held identical positions to McGovern's on farm issues, was solidly conservative on national issues, and was well liked within the state. Abdnor's campaign focused on both McGovern's liberal voting record and what it said was McGovern's lack of involvement in South Dakota affairs. McGovern made an issue of NCPAC's outside involvement, and that group eventually withdrew from the campaign after Abdnor denounced a letter it had sent out. Far behind in the polls earlier, McGovern outspent Abdnor 2-to-1 and repeatedly criticized Abdnor's refusal to debate him, thereby drawing attention to a slight speech defect Abdnor had. Showing the comeback pattern of some of his past races in the state, McGovern closed the gap for a while. However, in November 1980 McGovern was solidly defeated for re-election, getting only 39 percent of the vote to Abdnor's 58 percent. McGovern became one of many Democratic casualties of that year's Republican sweep, which became known as the "Reagan Revolution".

Post-Senate life and 1984 presidential campaign
McGovern did not mourn leaving the Senate. Although being rejected by his own state stung, intellectually he could accept that South Dakotans wanted a more conservative representative; he and Eleanor felt out of touch with the country and in some ways liberated by the loss. Nevertheless, he refused to believe that American liberalism was dead in the time of Reagan; remaining active in politics, in January 1981 he founded the political organization Americans for Common Sense. The group sought to rally liberals, encourage liberal thinking, and combat the Moral Majority and other new Christian right forces. In 1982, he turned the group into a political action committee, which raised $1.2 million for liberal candidates in the 1982 U.S. Congressional elections. McGovern shut the committee down when he decided to run for president again.

McGovern also began teaching and lecturing at a number of universities in the U.S. and Europe, accepting one-year contracts or less. From 1981 to 1982, McGovern replaced historian Stephen Ambrose as a professor at the University of New Orleans. McGovern also began making frequent speeches, earning several hundred thousand dollars a year.

McGovern attempted another presidential run in the 1984 Democratic primaries. Friends and political admirers of McGovern initially feared the effort would prove an embarrassment, and McGovern knew himself that his chances of winning were remote, but he felt compelled to try to influence the intraparty debate in a liberal direction. Freed from the practical concerns of trying to win, McGovern outlined a ten-point program of sweeping domestic and foreign policy changes; because he was not seen as a threat, fellow competitors did not attack his positions, and media commentators praised him as the "conscience" of the Democratic Party.

While having name recognition, McGovern had little funding or staff, although he did garner critical funding from some celebrities and statesmen. He won a surprise third-place showing in the Iowa caucuses amidst a crowded field of candidates, but finished fifth in the New Hampshire primary. He announced he would drop out unless he finished first or second in the Massachusetts primary, and when he came in third behind his former campaign manager Gary Hart and former Vice President Walter Mondale, he made good on his promise. He later endorsed Mondale, the eventual Democratic nominee. McGovern hosted Saturday Night Live on April 14, 1984.

McGovern addressed the party's platform committee, and his name was placed in nomination at the 1984 Democratic National Convention, where he delivered a speech that strongly criticized President Reagan and praised Democratic unity. He received the votes of four delegates. He went on to actively support the Mondale&mdash;Geraldine Ferraro ticket, whose eventual landslide defeat bore some similarities to his own in 1972.

During the 1980s, McGovern was a fellow at the Institute for Policy Studies, a think tank in Washington, D.C.

McGovern had made several real estate investments in the D.C. area and became interested in hotel operations. In 1988, using the money he had earned from his speeches, the McGoverns bought, renovated, and began running a 150-room inn in Stratford, Connecticut, with the goal of providing a hotel, restaurant and public conference facility. It went into bankruptcy in 1990 and closed the following year. In 1992, McGovern's published reflections on the experience appeared in Wall Street Journal and the Nation's Restaurant News. He attributed part of the failure to the early 1990s recession, but also part to the cost of dealing with federal, state and local regulations that were passed with good intentions but made life difficult for small businesses, and to the cost of dealing with frivolous lawsuits. McGovern wrote, "I ... wish that during the years I was in public office I had had this firsthand experience about the difficulties business people face every day. That knowledge would have made me a better U.S. senator and a more understanding presidential contender."

After briefly exploring in early 1991 another presidential run in the 1992 contest, Instead, in July 1991, McGovern became president of the Middle East Policy Council, a non-profit organization that seeks to educate American citizens and policy makers about the political, economic and security issues impacting U.S. national interests in the Middle East; he had previously served on its board since 1986. He held this position until 1997 when he was replaced by Charles W. Freeman, Jr.

On the night of December 12–13, 1994, McGovern's daughter Teresa fell into a snowbank in Madison, Wisconsin, while heavily intoxicated and died of hypothermia. Heavy press attention followed, and McGovern revealed his daughter had battled her alcoholism for years and had been in and out of many treatment programs while having had one extended period of sobriety. He authored an account of her life, Terry: My Daughter's Life-and-Death Struggle with Alcoholism; published in 1996, it presented a harrowing, unsparing view of the depths to which she had descended, the torment that he and the rest of his family had experienced in trying unsuccessfully to help her, and his ongoing thoughts and guilt about whether the demands of his political career and the time he had spent away from the family had made things worse for her. The book was a modest best-seller, and with the proceeds, he founded the Teresa McGovern Center in Madison to help others suffering from the combination of alcoholism and mental health problems. He would later say that Terry's death was by far the most painful event in his life: "You never get over it, I'm sure of that. You get so you can live with it, that's all."

Ambassador to food agencies and other later activities
In April 1998, McGovern returned to public service when he began a three-year stint as United States Ambassador to the United Nations Agencies for Food and Agriculture, serving in Rome, Italy, after having been named to the post by President Bill Clinton. In an effort to meet the UN's goal of reducing the number of hungry people in the world by half by 2015, he formulated detailed plans, urging delivery of more surplus food to foreign school-lunch programs and the establishment of specific targets such as had been done in old American programs. He began working again with fellow former Senator Bob Dole to convince the Senate to support this effort, as well as expanded school lunch, food stamps, and nutritional help for pregnant women and poor children in the U.S.

The George McGovern–Robert Dole International Food for Education and Nutrition Program that was created in 2000, and funded largely through the Congress, would go on to provide more than 22 million meals to children in 41 countries over the next eight years. It was also credited with improving school attendance, especially among girls, who were more likely to be allowed to go to school if a meal was being provided. In August 2000, President Clinton presented McGovern with the Presidential Medal of Freedom, the nation's highest civilian honor, in recognition of McGovern's service in the effort to eradicate world hunger. McGovern's book The Third Freedom: Ending Hunger In Our Time was published in January 2001; with its title making reference to Roosevelt's Four Freedoms speech, it proposed a plan whereby chronic world hunger could be eliminated within thirty years. In January 2001, McGovern was asked to stay on at the UN post for a while by the incoming George W. Bush administration and then concluded his stint in September 2001.

In October 2001, McGovern was appointed as the first UN Global Ambassador on World Hunger by the World Food Programme, the agency he had helped found forty years earlier. He was still active in this Goodwill Ambassador position as of 2011 and remained in it until his death. McGovern was an honorary life member of the board of Friends of the World Food Program. McGovern also served as a Senior Policy Advisor at Olsson Frank Weeda, a food and drug regulatory counseling law and lobbying firm in Washington, D.C., where he specialized on issues of food, nutrition, and agriculture.

McGovern's wartime story was at the center of Ambrose's 2001 best-selling profile of the men who flew B‑24s over Germany in World War II, The Wild Blue. It was the first time much of the public became familiar with that part of his life; throughout his political career, McGovern had rarely mentioned his war service or the medals he had won.

McGovern continued to lecture and make public appearances, sometimes appearing with Dole on college campuses. McGovern and Dole contributed essays to the 2005 volume Ending Hunger Now: A Challenge to Persons of Faith. From around 2003 to 2005, McGovern owned a bookstore in his summer home of Stevensville in Montana's Bitterroot Valley, until deciding to sell it due to lack of sufficient market. In 2003, the McGoverns became part-time residents of Marco Island, Florida; by then, Eleanor was struggling with heart disease.

In October 2006, the $8.5 million George and Eleanor McGovern Library and Center for Leadership and Public Service was dedicated at Dakota Wesleyan University. The couple had helped raise the funds for it. It seeks to prepare the college's best students for future careers in public service through classes, seminars, research, and internships, and also to raise the visibility of the university. The dignitaries in attendance were led by former President Clinton. McGovern's wife Eleanor was too ill to attend the ceremony, and she died of heart disease on January 25, 2007, at their home in Mitchell. Later in 2007, several events were held at Dakota Wesleyan and in Washington, D.C., to celebrate McGovern's 85th birthday and the 35th anniversary of his nomination for president. Hundreds of former staff, volunteers, supporters and friends attended, along with public officials.

McGovern still sought to have his voice heard in the American political scene. He became an outspoken opponent of the Iraq War, likening U.S. involvement in that country to that of the failed Vietnam effort, and in 2006 co-wrote the book Out of Iraq: A Practical Plan for Withdrawal Now. In January 2008, McGovern wrote an op-ed in the Washington Post calling for the impeachment of President George W. Bush and Vice-President Dick Cheney, saying they had violated the U.S. Constitution, transgressed national and international law, and repeatedly lied to the American people. The subtitle of the article read "Nixon Was Bad. These Guys Are Worse." In the tumultuous 2008 Democratic Party presidential nomination campaign, he first endorsed U.S. Senator Hillary Rodham Clinton and then later switched to Senator Barack Obama after concluding Clinton could no longer win.

On October 16, 2008, McGovern and Dole were made World Food Prize laureates for their efforts to curb hunger in the world and in particular for their joint program for school feeding and enhanced school attendance.

Final years and death
By 2009, McGovern had moved to St. Augustine Beach, Florida. McGovern's seventh book (as author, co-author, or contributing editor) issued in the first decade of the 2000s, Abraham Lincoln, was published by Times Books and released at the close of 2008. Throughout 2009, McGovern embarked on a book tour, including a prominent visit to the Nixon Presidential Library and Museum.

He was treated for exhaustion during 2011 and then was hospitalized after a serious fall in December 2011 on his way to participate in a live C-SPAN program about his 1972 presidential campaign. By January 2012, he was promoting his latest book, What It Means to Be a Democrat. He was hospitalized again in April 2012 due to fainting spells. McGovern's 90th birthday was celebrated on July 19, 2012, with a Washington event hosted by World Food Program USA and attended by many liberal Democratic politicians, along with (as the Washington Post termed it) "one respectful conservative", South Dakota's Republican Senator John Thune. On July 27, 2012, McGovern's son Steven died at age 60. McGovern's daughter Ann said, "Steve had a long struggle with alcoholism. We will all miss him deeply, but are grateful that he is now at peace." In August 2012, McGovern moved back to Sioux Falls, South Dakota, to be nearer to his family. His final public appearance was on October 6, 2012, when he introduced his recorded narration for Aaron Copland's "Lincoln Portrait" with the South Dakota Symphony Orchestra.

On October 15, 2012, McGovern's family announced he had entered Dougherty Hospice House, a Sioux Falls hospice; his daughter Ann said, "He's coming to the end of his life". On the morning of October 21, 2012, McGovern died at age 90 at the Sioux Falls hospice, surrounded by family and lifelong friends. The family released this statement, "We are blessed to know that our father lived a long, successful and productive life advocating for the hungry, being a progressive voice for millions and fighting for peace. He continued giving speeches, writing and advising all the way up to and past his 90th birthday, which he celebrated this summer." In addition to his three remaining children, he was survived by ten grandchildren and eight great-grandchildren. President Obama paid tribute to him as "a champion for peace" and a "statesman of great conscience and conviction". His funeral was held in the Washington Pavilion of Arts and Science in Sioux Falls with his ashes to be buried alongside his wife and daughter Terry at Rock Creek Cemetery in Washington.

Legacy
Due to his resounding loss to Nixon in the 1972 election and the causes behind it, "McGovernism" became a label that a generation of Democratic politicians tried to avoid. In 1992, nationally syndicated Chicago Tribune columnist Bob Greene wrote, "Once again politicians – mostly Republicans, but some Democrats, too – are using his name as a synonym for presidential campaigns that are laughable and out of touch with the American people." Conservatives used McGovern's name as a ready synonym for what they saw as liberal failures. Indeed, according to Daniel McCarthy of The American Conservative, the Republican Party began to act after 1972 as if "every Democratic leader, no matter how Southern, how pro-war, how middle-of-the-road, is really a McGovernite. Indeed, for nearly 40 years the conservative movement has defined itself in opposition to the Democratic standard-bearer of 1972. Anti-McGovernism has come to play for the Right the unifying role that anticommunism once played, much to the detriment of older principles such as limited government, fiscal continence, and prudence in foreign policy." The association with dovishness and weakness on defense has been especially prevalent, although McGovern publicly stated in 1972 that he was not a pacifist and that use of force was sometimes necessary, such as in World War II. McGovern later said in 2001 that his political image had been exaggerated: "I am a liberal and always have been – just not the wild-eyed character the Republicans made me out to be." He continued to feel that he was marginalized with his views miscast. He saw himself as a son of the prairie, in 2005 reciting his traditional upbringing and family values, culminating with "I'm what a normal, healthy, ideal American should be like," and in 2006 said, "How the hell do you get elected in South Dakota for twenty years if you're a wild-eyed radical?"

In later decades the former senator remained a symbol, or standard-bearer, of the political left, particularly in relation to the turbulent 1960s and early 1970s when the country was torn by U.S. involvement in the Vietnam War and the corruption and abuse of power of the Nixon administration. Throughout his career, McGovern's positions reflected his own experiences as well as a personal synthesis of the traditions of American liberalism and progressivism. Southern Methodist University historian Thomas J. Knock wrote in 2003 that "[McGovern's] career was extraordinary and historic ... primarily because of his impress as searching and prophetic critic" and that "few political careers offer an alternative understanding of the American Century as compelling and instructive as McGovern's."

As chair of the McGovern–Fraser Commission in 1969–1970, McGovern instituted major changes in Democratic party rules that continue to this day and, to a large degree, were ultimately adopted by the Republican Party as well, with large institutional changes taking place in both. Among those was the centralization of decisions about the nominating process at the national party level, rather than with the states. His 1972 campaign fundamentally altered how presidential primary campaigns were waged. Within the Democratic Party, power shifted from the New Deal coalition to younger, more affluent, issue-oriented activists; the women's movement and gay rights movement found a place; skepticism about military buildups and foreign interventions took hold; and the 1960s "New Politics" found its culmination in McGovern's nomination. In turn, the overwhelming defeat of McGovern in the general election led to the liberal wing of the party's being stigmatized for decades to come and a turn in the party towards centrist directions. McGovern himself recognized the mixed results of his 1972 candidacy, saying, "We made a serious effort to open the doors of the Democratic Party – and as soon as we did, half the Democrats walked out." SUNY Albany political scientist Bruce Miroff wrote in 2007 that the McGovern campaign was the last time in presidential politics that liberals had "their chance to speak of their goals with enthusiasm and their dreams with fire ... Yet almost at the instant that the insurgents successfully stormed the heights of American politics, they found themselves on the brink of one of the worst free falls on record."

Staffers who worked on McGovern's 1972 campaign later became influential within the Democratic Party. Campaign manager Gary Hart staged his own presidential runs in 1984 and 1988. Future president Bill Clinton, with assistance from his future wife and politician Hillary Rodham, had managed the McGovern campaign's operations in Texas. Hart both embraced and moved away from aspects of his past affiliation with McGovern, while Clinton, and the Democratic Leadership Council movement of which he was a part, explicitly rejected McGovern's ideology. But there was still a legacy in terms of staffing, as the Clinton White House would be full of former "McGovernites".

McGovern's post-political career generally enhanced his reputation; Tom Brokaw, who referred to McGovern as part of the "Greatest Generation", wrote in 1998 that "He remains one of the country's most decent and thoughtful public servants." McGovern's legacy also includes his commitment to combating hunger both in the United States and around the globe. He said, "After I'm gone, I want people to say about me: He did the best he could to end hunger in this country and the world." In the view of Knock, McGovern in all his activities arguably accomplished more for people in need than most presidents or secretaries of state in U.S. history. Responding to the Serenity Prayer's desire to "grant me the serenity to accept the things I cannot change", McGovern said simply that he rejected that notion: "I keep trying to change them."

Writings

 * McGovern, George S. War Against Want: America's Food for Peace Program, Walker & Co., 1964.
 * McGovern, George (ed.) Agricultural Thought in the Twentieth Century, Bobbs-Merrill, 1966.
 * McGovern, George. A Time of War! A Time of Peace, Vintage Books, 1968. ISBN 0-394-70481-9.
 * McGovern, George S. and Leonard F. Guttridge. The Great Coalfield War, Houghton Mifflin, 1972.
 * McGovern, George. Grassroots: The Autobiography of George McGovern, Random House, 1977. ISBN 0-394-41941-3.
 * McGovern, George. Terry: My Daughter's Life-And-Death Struggle With Alcoholism, New York: Villard, 1996. ISBN 0-679-44797-0,.
 * McGovern, George. The Third Freedom: Ending Hunger in Our Time, Simon & Schuster, 2001. ISBN 0-684-85334-5.
 * McGovern, George. The Essential America: Our Founders and the Liberal Tradition, Simon & Schuster, 2004. ISBN 0-7432-6927-6.
 * McGovern, George. Social Security and the Golden Age: An Essay on the New American Demographic, Speaker's Corner Books, 2005. ISBN 1-55591-589-2.
 * McGovern, George, Bob Dole and Donald E. Messer. Ending Hunger Now: A Challenge to Persons of Faith, Augsburg Fortress, 2005. ISBN 0-8006-3782-8.
 * McGovern, George and William R. Polk. Out of Iraq: A Practical Plan for Withdrawal Now, Simon & Schuster, 2006. ISBN 1-4165-3456-3.
 * McGovern, George S., Donald C. Simmons, Jr. and Daniel Gaken (eds.) Leadership and Service: An Introduction, Kendall Hunt Publishing, 2008. ISBN 0-7575-5109-2.
 * McGovern, George S. Abraham Lincoln, Times Books, 2008. ISBN 0-8050-8345-6,.
 * McGovern, George with Linda Kulman. What It Means to Be a Democrat, Blue Rider Press, 2011. ISBN 0-399-15822-7.