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John "Jocko" Willink age 44, is a retired United States Navy SEAL, who received the Silver Star and Bronze Star for his actions in the Iraq War.[1] Willink was commander of SEAL Team Three's Task Unit Bruiser during the Battle of Ramadi. Willink retired from the Navy in 2010 and formed the company Echelon Front. Echelon Front "Offer[s] practical, experience-based solutions to complex problems based on our own lessons learned through a myriad of dynamic leadership challenges. We don’t teach theory learned in a classroom. [They] offer unique personalized service designed to get your team executing at the highest level possible."[2] As part of the Echelon Front team, Willink co-founded the company with Leif Babin who was also part of SEAL Team Three Task Force Bruiser, serving under Willink.

Based upon their careers in the Navy, Willink and Babin co-authored the leadership manual Extreme Ownership: How U.S. Navy Seals Lead and Win.[3]

Willink is a Brazilian jiu-jitsu practitioner and received his black belt from Dean Lister.[citation needed] He started a weekly podcast on December 22, 2015 covering topics from leadership, jiu-jitsu, exercise, and lessons learned as a Navy SEAL.

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